Palm Branding

PALM Noosa is a new fashion outlet in the Sunshine Coast’s popular fashion capital: Hastings Street.

Led by Design crafted a new brand identity that blends the finesse of high-end fashion with an exotic travel-inspired style conveyed through custom icon, colour palette, and typography. We also designed custom premium packaging that creates end-to-end brand experience in the PALM Noosa outlet - from carry bags to custom ribbons to jewellery boxes.

  • New Brand
  • Logo & Identity
  • Brand Guidelines
  • Creative Direction
  • Packaging & stationery
  • Signage
  • In-store Point of Sale
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We are Led By Design, a Noosa-based creative
studio. Our work is driven by a passion for producing
meaningful outcomes.

See our work >