PALM Noosa is a new fashion outlet in the Sunshine Coast’s popular fashion capital: Hastings Street.
Led by Design crafted a new brand identity that blends the finesse of high-end fashion with an exotic travel-inspired style conveyed through custom icon, colour palette, and typography. We also designed custom premium packaging that creates end-to-end brand experience in the PALM Noosa outlet - from carry bags to custom ribbons to jewellery boxes.
- New Brand
- Logo & Identity
- Brand Guidelines
- Creative Direction
- Packaging & stationery
- In-store Point of Sale
We are Led By Design, a Noosa-based creative
studio. Our work is driven by a passion for producing