Big Top Market Fresh Branding

Led By Design had the pleasure of working with Reed Property Group for the revamped and restored Big Top shopping centre. The result being Big Top Market Fresh, which was launched as a food and entertainment precinct where farmers, providores, foodies, restaurateurs and artisans combine to provide an experience like no other. Our brief was to look at the overall visual language and create an intriguing brand in the build up to the opening.

By developing “Live Life to the Freshest” as the campaign thread, we had a prime platform to deliver quality visuals through still photography and video. The launch numbers where overwhelming and The Big Top Market Fresh TVC won two awards at 2015’s prestigious BADC (Brisbane Art Directors Club) Awards. A big shout out to Tristan Houghton (Director of Cinematography).

  • Brand Architecture
  • Brand Guidelines
  • Brand Positioning
  • Brand Strategy
  • Creative Direction
  • Logo & Identity
  • Video
  • Website
  • Press Advertising
  • Signage
  • Masterplan design

From websites to magazines, branding to video and beyond, if you have a project or idea we would love to hear from you.

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