We are Led by Design. By Name and By Nature. And our studio is unashamedly based in a creative paradise - Noosa. Our tight team has been able to create unique and native campaigns that resonate across the Sunshine Coast and across the whole country. We’re not going anywhere in a hurry.

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We love our surroundings,
our lifestyle 
and producing
design driven
for our clients. 

Led By Design was founded in 2005 by Paul Sheavils. 13 years later the same passion for all things design in print and pixels has never been stronger.

Our experienced team have solid attention to detail, expert knowledge of print and digital while always staying on top of new and emerging digital and graphic design.

Our studio collaborates regularly utilising the best specialist talent when required allowing us to deliver award winning creative across multiple communication channels.


Paul Sheavils

With over 20 years experience working with high profile clients to launch products, create brands and reinvigorate identities, Paul takes an active role in the management of all major projects. His graphic design background informs a consistently high standard of work across every discipline.

At Led By Design process is pivotal.

Led holds experience and abilities in a wide range of different graphic design disciplines. From the fonts we select to the colours we choose, our approach to design is always based around achieving an objective.

Our approach to each project is the same. We listen carefully, ask the right questions.

We hold a strong belief that the creative process is constantly in motion, that ideas come from everywhere and anywhere, not from big words or simply switching on a computer.

Below are a list of services we specialise in and collaborate with creative partners.

  • Brand Architecture
  • Brand Guidelines
  • Brand Positioning
  • Brand Strategy
  • Creative Direction
  • Logo & Identity
  • Naming
  • Animation Graphics
  • App Design
  • eMarketing
  • Interface / Web Design
  • Graphic Design
  • Video / TVC
  • Web Development
  • Advertising
  • Branded Environments
  • Copywriting
  • Corporate Collateral
  • Packaging
  • Print Design
  • Signage & Wayfinding

The Led By Design team have been inspiring to work with during our 12 year association. They consistently demonstrate they have the talents, expertise and vision to produce the quality work I expect from a leading creative agency. Their enthusiasm and focus on customer satisfaction will ensure I am their client for many years

Mike Flynn - General Manager Tackle World

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