Taipan Rebrand

Taipan, formerly Australian Hose and Fittings, is a reputable and established business providing quality hydraulic hose systems across Australia. The company engaged Led by Design in 2017 to help clearly establish Taipan as the company’s primary umbrella brand and strategically communicate the brand changeover to clients in a unique, customer-focussed way.

The comprehensive rebrand required simplifying and streamlining the outdated logo so that it can work in today’s pixel-size reality. The new logo comprises a custom typeface and a stylised snake icon, which together convey a striking, professional and confident look. The enhanced colour pallet and mesh braid hose-inspired graphics are also key to creating a strong brand voice and establishing consistency in how Taipan communicates with operators and suppliers across all media.

  • Brand Architecture
  • Brand Guidelines
  • Brand Positioning
  • Creative Direction
  • Logo & Identity
  • Electronic Direct Mail
  • Product Catalogues
  • In-store Point of Sale
  • Website design

From websites to magazines, branding to video and beyond, if you have a project or idea we would love to hear from you.

Get in touch