Interpump Brand Application

Interpump Group is an Italian company with a global presence as the largest manufacturer of professional high pressure water pumps in the world. The company approached us with the need to create an identity for their sub-brand, Interpump Fluid Solutions, which manufactures hydraulic hose, fittings, machines and accessories.

Led by Design crafted a full brand package that includes logo, graphic elements, visual language, colour, website, and brand guidelines. As a sub-brand, it was imperative that the Interpump Fluid Solutions identity maintained a certain connection to the umbrella brand Interpump Group, while still presenting unique aspects that would allow it to stand alone.

  • Brand Architecture
  • Brand Guidelines
  • Brand Positioning
  • Brand Strategy
  • Creative Direction
  • Logo & Identity
  • Signage
  • Product Catalogs
  • Website
  • Vehicle Branding
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