After the success of Settler’s Cove development in Noosa, the company dove right in to its most recent development project, Lumina, which offers luxury resort-style apartments positioned in the heart of Noosa. Led by Design was given the opportunity to help communicate the lifestyle and ambience that Lumina offers its residents.
The project resulted in a full brand identity and set of marketing materials across a suite of print and digital media. Led by Design provided creative direction in collaboration with its creative partners to develop TV advertisements and photography to be used across all brand collateral.
- Creative Direction
- Logo & Identity
- TV Advertising
- Press Advertising