Happy Pops Branding

Happy Pops is a hand-crafted gourmet gelato shop positioned in middle of one of the most stunning streets in Australia - Hastings Street. The business idea was a result of the owners’ passion about about creating premium pops and offering an entire experience around enjoying a customisable gelato treat.

Led by Design developed a new brand identity that could extend beyond a logo and into the gelato shop experience. The visual language feels fresh, yet established and confident enough to compete in busy Hastings Street. It incorporates striking patterns and a clean, friendly look that allows the brand to stand out from traditional gelato shops without overpowering the unique gelato products.

  • Brand Architecture
  • Brand Guidelines
  • Brand Positioning
  • Creative Direction
  • Logo & Identity
  • Packaging
  • Website
HAP6810 Signage concepts 46-sm
HAP6810 Signage concepts 410-sm
HAP6810 Signage concepts 412-sm

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